April 22, 2015

Arla Skyr - "The Messenger"

April 20, 2015

Lurpak "Freestyle"

April 15, 2015

April 14, 2015

"Food for thought"

“we humans are not entirely the center of the universe where information is concerned— we’re vehicles and not necessarily in charge”
 - James Gleick


"The sound of Death" – UNICEF Sweden

March 28, 2015

"Food for thought"

"We’ve lost touch. Clients now describe us as suppliers. I've always hated that because in the old days we were partners and had the sort of relationship that lawyers and accountants enjoy nobody ever describes them as suppliers."
- Peter Mead


March 24, 2015

Taco Bell "Routine Republic"

March 16, 2015

"Food for thought"

“It’s about recognizing that people don’t want to be interrupted, yet choose to interrupt themselves.”
 - Marc Mathieu, Unilever


March 12, 2015

IKEA "Everyday Heroes"

"Food for thought"

"One thing that the tech economy is teaching all of us is that people don’t like to wait for things – even for a few seconds."
  - Craig Mawdsley, joint chief strategy officer, AMV BBDO


March 02, 2015

"Gimme Shelter"

February 19, 2015

"805 MILLION NAMES"

"If Carlsberg Did ..."

January 27, 2015

"Food for thought"

"People are just exhausted. To put it in economic terms, the old factory-model society, the hierarchical model, has reached its productivity limits. Sharing is a way out that’s based more on networks than hierarchy." 
- Neal Gorenflo, co-founder of Shareable


January 19, 2015

"Made by Sweden"

January 14, 2015

#PackAttack

January 12, 2015

"Food for thought"

"Memories, and understandings, are story shaped. To remember or make sense of a thing is to have a story about it." -- Jag Bhalla



"Shopper marketing"



source

January 09, 2015

"Food for thought"


"It is reckoned that four-fifths of smartphone owners check their devices within 15 minutes of waking up, and that the typical user does so 150 times a day.” - The Economist, (Jan 3rd 2015)


Brian Solis "Technology Trends"

"The Flag of Flags"

January 08, 2015

"The Joy Of Storage"

December 19, 2014

"Food for thought"


"Smile. It enhances your face value.”
- Dolly Parton, 'Steel Magnolias' (1989)


Media Trends for 2015

Media Trends for 2015: Voice, video ads, emojis ...

December 14, 2014

"NAMING GOES SUPER SIMPLE"








More importance on the master brand name followed by simple product descriptors: Apple Watch, Apple TV, Apple Pay; Google Glass, Google Wallet, Google Play ...

source: http://bit.ly/1vNMo79

December 11, 2014

"Home is in the Air"

December 03, 2014

Save The Children (Xmas spoof)

November 18, 2014

"Spacious Airplane Apartment"


KLM ad on Airbnb ...




November 17, 2014

"Food for thought"

"Travel is about more than sightseeing and consuming, it's about connections and community."
  - Jonathan Mildenhall, Airbnb

November 06, 2014

"A Meaningful Marketing Story"

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

"Early Christmas Sale"
























Client: IKEA Portugal
Agency: TBWA\Lisboa

October 27, 2014

Jim Carrey "Lincoln Ads"

October 23, 2014

"The Mentor Act "

October 20, 2014

October 13, 2014

Lidl VS Morrisons



(click to enlarge)

October 08, 2014

"KO2 Takes On Gravity"

"Food for thought"

"Context is more important today than ever before. Just because you can Google it doesn't mean you have context for anything."
  - John C Jay

October 02, 2014

"Better starts now"