November 04, 2009


Inflatable pop culture




"She has no waist, an interesting face, but all we are really worshiping is two bags of silicone."

- Martin Amis on Jordan's boobs

Labels: ,


Bookmark and Share
posted by hidden persuader at 4.11.09 0 comments

November 02, 2009


"Learn something everyday"



Bookmark and Share
posted by hidden persuader at 2.11.09 0 comments


"The human circus"




Guiliano Stroe. Five years old.

Labels: ,


Bookmark and Share
posted by hidden persuader at 2.11.09 0 comments

October 29, 2009


The truth is scary


"80% of consumers no longer believes what brands say about themselves"
-- Zenith Optimedia ROI Tracker

Labels: ,


Bookmark and Share
posted by hidden persuader at 29.10.09 0 comments

October 26, 2009


Oh the stereotypes




"Stuff white people buy" - a brilliant "stereotypes' Bible" about the so-called white middle-class.

Labels: ,


Bookmark and Share
posted by hidden persuader at 26.10.09 0 comments

October 22, 2009


"Food for thought"


Pop culture wisdom at its best: "There are 3 sides of a story: ours, theirs and the truth"
-- Khloé Kardashian

Labels:


Bookmark and Share
posted by hidden persuader at 22.10.09 2 comments


Paint with video



Bookmark and Share
posted by hidden persuader at 22.10.09 0 comments

October 21, 2009


Recession, inovation and private labels




"Consumer goods were once believed to be as recession-proof as any industry can be. Shoppers might not be able to afford Rolex watches and champagne during a downturn, the theory ran, but everyone still needs staples such as soap and toilet paper. Yet sales have fallen in this downturn, thanks largely to growing competition from stores’ own brands, or “private labels”.

"P&G, which has one of the most high-end brand portfolios of any of the packaged-goods firms, has tried to attract customers by launching “basic” versions of its popular brands. It recently released Tide Basic, which costs around a fifth less than its more upmarket cousin. But taking an existing brand downmarket in this way can be dangerous, analysts say. Consumers are unlikely to revert to the more expensive version if they are offered a similar product for less."

"Another strategy would be to sidestep retailers completely and sell directly to consumers through the internet. P&G’s new boss, Bob McDonald, has alluded to this sort of plan. It could be exactly the type of “game-changer” his company desperately needs."

[Source: "The game has changed", Economist]

Labels: , , ,


Bookmark and Share
posted by hidden persuader at 21.10.09 0 comments


"Stay on your feet"




Here's another interesting example of branded utility. In a recession and jobless context, Timberland helps you to "stay on your feet".

Labels: ,


Bookmark and Share
posted by hidden persuader at 21.10.09 0 comments


"Ageing childhood"




Agency: M&C Saatchi, Paris

Labels:


Bookmark and Share
posted by hidden persuader at 21.10.09 1 comments


"Words"




Client: Orange
Agency: Publicis Conseil

Labels:


Bookmark and Share
posted by hidden persuader at 21.10.09 0 comments

October 20, 2009


"The Hard Sell"




In a trading-down context, what strategies can retailers use instead of just cutting prices?

[BusinessWeek "The Hard Sell"]

Labels:


Bookmark and Share
posted by hidden persuader at 20.10.09 1 comments

October 16, 2009


"Homo Digitalis"




[Cheers Armando]

Labels: ,


Bookmark and Share
posted by hidden persuader at 16.10.09 0 comments

October 15, 2009


"Madmen on Sesame Street"



Bookmark and Share
posted by hidden persuader at 15.10.09 0 comments

October 14, 2009


"Insights"


"Out for dinner tonight? Around 27% of UK women compared to 19% of men see eating out as a way to avoid cooking and washing up."

[Via: Mintel News]

Labels:


Bookmark and Share
posted by hidden persuader at 14.10.09 0 comments

October 13, 2009


"Bayer LED building"


Labels: ,


Bookmark and Share
posted by hidden persuader at 13.10.09 1 comments

October 09, 2009


"Food for thought"


"As an online culture, people are not reading; they're scanning."
-- Stefanie Nelson, Dell

Labels:


Bookmark and Share
posted by hidden persuader at 9.10.09 4 comments


"People of Walmart"








Because the place where you shop says a lot about you!

Bookmark and Share
posted by hidden persuader at 9.10.09 1 comments

October 08, 2009


The power of a good metaphor



[Imagem via Flickr]

Quite interesting. On the power of metaphors and how they shape our daily thought and discourses.

--- > "The surprising ways that metaphors shape your world" < ---

[My "further reading" recommendation "Metaphors We Live by"]

Labels: ,


Bookmark and Share
posted by hidden persuader at 8.10.09 0 comments

October 06, 2009


"The power of a good story"




Client: Canal +
Agency: BETC Euro RSCG

Labels:


Bookmark and Share
posted by hidden persuader at 6.10.09 1 comments


"An open mind is advised"



[Clique on image to see film]

Agency: TBWA\Vancouver
Client: VIFF - Vancouver International Film Festival

Labels:


Bookmark and Share
posted by hidden persuader at 6.10.09 0 comments


Interacting with the medium




Because ... "ROI = Return On Involvement".

Via

Labels:


Bookmark and Share
posted by hidden persuader at 6.10.09 1 comments

September 29, 2009


"I read Playboy for the articles"




Yes, I read the Playboy for the highly stimulating articles. The same way women wear 4 inches high Manolo Blaniks because they're confortable and great to walk in the countryside.

"I read Playboy for the articles": Justifying and Rationalizing Questionable Preferences" - A very interesting paper from the Harvard Business School .

Or as Rory Sutherland (Ogilvy UK) stated before: "Man, many scientists now believe, may not really be a rational animal but a post-rationalising animal."

Labels: ,


Bookmark and Share
posted by hidden persuader at 29.9.09 0 comments


"Bring Me Your LOve"


Labels:


Bookmark and Share
posted by hidden persuader at 29.9.09 0 comments


Two inseparable friends




Client: Pink Ribbon Magazine
Agency: Grey Amsterdam

Labels: ,


Bookmark and Share
posted by hidden persuader at 29.9.09 0 comments

September 28, 2009


"Craigslist ads"




Craigslist's most bizarre ads according to the Telegraph, here.

Labels:


Bookmark and Share
posted by hidden persuader at 28.9.09 0 comments


YouTubian stuff



Bookmark and Share
posted by hidden persuader at 28.9.09 0 comments

September 25, 2009


"Food for thought"


"Beauty is not in the eye of the beholder; it is in the eyeliner of the beholden."
-- AA Gill

Labels:


Bookmark and Share
posted by hidden persuader at 25.9.09 0 comments


"Temperley London Circus"



Bookmark and Share
posted by hidden persuader at 25.9.09 0 comments

September 24, 2009


"Out of context"




Real Life Adventures by Gary Wise and Lance Aldrich

Labels:


Bookmark and Share
posted by hidden persuader at 24.9.09 0 comments

September 22, 2009


"Great ideas start on paper"



Bookmark and Share
posted by hidden persuader at 22.9.09 0 comments


"Quique, the Head"


Labels: ,


Bookmark and Share
posted by hidden persuader at 22.9.09 0 comments


10 Questions for Douglas Coupland



Bookmark and Share
posted by hidden persuader at 22.9.09 0 comments

September 21, 2009


"Advertising in 2009"



[Click on image]

in FT

Labels: ,


Bookmark and Share
posted by hidden persuader at 21.9.09 1 comments

September 18, 2009


"Be part of it"




Client: BBC local radio
Agency: RKCR/Y&R, London

Labels:


Bookmark and Share
posted by hidden persuader at 18.9.09 0 comments

September 17, 2009


"Chomsky-isms"


"If I want to get home from work, the market offers me a choice between a Ford and a Toyota, but not between a car and a subway."
-- Noam Chomsky, Boston Review, Sep. 2009

Labels:


Bookmark and Share
posted by hidden persuader at 17.9.09 0 comments


The dog that loves lions




>>>>>>> "Tura the dog"

Labels:


Bookmark and Share
posted by hidden persuader at 17.9.09 0 comments


"Tribal ideas for Gen C"



Bookmark and Share
posted by hidden persuader at 17.9.09 0 comments

September 14, 2009


The Era of the "Experts"



Bookmark and Share
posted by hidden persuader at 14.9.09 0 comments


"Food for thought"


"I definitely think we're different now. Our attention spans are shorter and we think we can answer every question immediately - thank you, Google and Wikipedia."
-- Douglas Coupland, The Sunday Times, 13.09.09

Labels:


Bookmark and Share
posted by hidden persuader at 14.9.09 0 comments