Inflatable pop culture

"She has no waist, an interesting face, but all we are really worshiping is two bags of silicone."

- Martin Amis on Jordan's boobs

"Learn something everyday"

"Learn Something Everyday"


[Via Dull Neon]

"The human circus"

Guiliano Stroe. Five years old.

The truth is scary

"80% of consumers no longer believes what brands say about themselves"
-- Zenith Optimedia ROI Tracker

Oh the stereotypes

"Stuff white people buy" - a brilliant "stereotypes' Bible" about the so-called white middle-class.

"Food for thought"

Pop culture wisdom at its best: "There are 3 sides of a story: ours, theirs and the truth"

-- Khloé Kardashian

Paint with video

SWEATSHOPPE, 4spots, the landing extras from SWEATSHOPPE on Vimeo.

Recession, inovation and private labels

"Consumer goods were once believed to be as recession-proof as any industry can be. Shoppers might not be able to afford Rolex watches and champagne during a downturn, the theory ran, but everyone still needs staples such as soap and toilet paper. Yet sales have fallen in this downturn, thanks largely to growing competition from stores’ own brands, or “private labels”.

"P&G, which has one of the most high-end brand portfolios of any of the packaged-goods firms, has tried to attract customers by launching “basic” versions of its popular brands. It recently released Tide Basic, which costs around a fifth less than its more upmarket cousin. But taking an existing brand downmarket in this way can be dangerous, analysts say. Consumers are unlikely to revert to the more expensive version if they are offered a similar product for less."

"Another strategy would be to sidestep retailers completely and sell directly to consumers through the internet. P&G’s new boss, Bob McDonald, has alluded to this sort of plan. It could be exactly the type of “game-changer” his company desperately needs."

[Source: "The game has changed", Economist]

"Stay on your feet"

Here's another interesting example of branded utility. In a recession and jobless context, Timberland helps you to "stay on your feet".

"Ageing childhood"

Agency: M&C Saatchi, Paris

"Words"

Client: Orange
Agency: Publicis Conseil

"The Hard Sell"

In a trading-down context, what strategies can retailers use instead of just cutting prices?

[BusinessWeek "The Hard Sell"]

"Homo Digitalis"

[Cheers Armando]

"Madmen on Sesame Street"

"Insights"

"Out for dinner tonight? Around 27% of UK women compared to 19% of men see eating out as a way to avoid cooking and washing up."

[Via: Mintel News]

"Bayer LED building"

"Food for thought"

"As an online culture, people are not reading; they're scanning."
-- Stefanie Nelson, Dell

"People of Walmart"

Because the place where you shop says a lot about you!

The power of a good metaphor

[Imagem via Flickr]

Quite interesting. On the power of metaphors and how they shape our daily thought and discourses.

--- > "The surprising ways that metaphors shape your world" < ---

[My "further reading" recommendation "Metaphors We Live by"]

"The power of a good story"

Client: Canal +
Agency: BETC Euro RSCG

"An open mind is advised"

[Clique on image to see film]

Agency: TBWA\Vancouver
Client: VIFF - Vancouver International Film Festival

Interacting with the medium

Because ... "ROI = Return On Involvement".

Via

"I read Playboy for the articles"

Yes, I read the Playboy for the highly stimulating articles. The same way women wear 4 inches high Manolo Blaniks because they're confortable and great to walk in the countryside.

"I read Playboy for the articles": Justifying and Rationalizing Questionable Preferences" - A very interesting paper from the Harvard Business School .

Or as Rory Sutherland (Ogilvy UK) stated before: "Man, many scientists now believe, may not really be a rational animal but a post-rationalising animal."

"Bring Me Your LOve"

Two inseparable friends

Client: Pink Ribbon Magazine
Agency: Grey Amsterdam

"Craigslist ads"

Craigslist's most bizarre ads according to the Telegraph, here.

YouTubian stuff

"Food for thought"

"Beauty is not in the eye of the beholder; it is in the eyeliner of the beholden."
-- AA Gill

"Temperley London Circus"

Temperley London Circus Zoetrope from LEGS on Vimeo.

"Out of context"

Real Life Adventures by Gary Wise and Lance Aldrich

"Great ideas start on paper"

SCRIBE MUNDO DE PAPEL from ladies on Vimeo.

Via

"Quique, the Head"

10 Questions for Douglas Coupland

Generation A - 10 Question for Douglas Coupland from CRUSH on Vimeo.

"Advertising in 2009"

[Click on image]

in FT

"Be part of it"

Client: BBC local radio
Agency: RKCR/Y&R, London

"Chomsky-isms"

"If I want to get home from work, the market offers me a choice between a Ford and a Toyota, but not between a car and a subway."
-- Noam Chomsky, Boston Review, Sep. 2009

The dog that loves lions

>>>>>>> "Tura the dog"

"Tribal ideas for Gen C"

Creating Tribal Ideas for Gen C - By Dan Pankraz for Nokia World '09

View more presentations from guestbcb2a7.

The Era of the "Experts"

"Western culture assumes that a responsible individual will defer to the opinion of an expert (...) Experts have the last word on topics of public interest and increasingly on matters to do with people's private affairs. We are advised to seek and heed to advice of a bewildering chorus of personal experts -- parenting specialists, life coaches, relationship gurus, super-nannies and sex therapists, to name a few -- who apparently possess the authority to tell us how to live our lives."

"Food for thought"

"I definitely think we're different now. Our attention spans are shorter and we think we can answer every question immediately - thank you, Google and Wikipedia."
-- Douglas Coupland, The Sunday Times, 13.09.09